In the last 12 hours this video has been sent to me several times, mostly with notes of ‘awesome, look at this!,’ while only one claiming Greg Karber (video maker) is missing the mark (that is actually a very mild way of paraphrasing). Here are my thoughts, if you care to read, if you’d prefer to stick with the awesome funny posts I won’t be mad and promise to [attempt to] make you laugh next time.
I have have always disliked Abercrombie & Fitch. Perhaps it’s because their price point was beyond what my parents would spend for me in high school or perhaps it has more to do with the fact that I spent half of high school dressed like I could actually stand on a surfboard for longer than 6 seconds and the other half dressed like Kurt Cobain. There’s also the chance that I simply have an aversion to smelling like a high school boy fresh from the showers every time I leave the store (I am a girl after all). Whatever the reason is, I was never a fan (sorry to the FOUR friends I have that have modeled for them….freaking L.A.). With the recent statements their CEO has made degrading women smaller than size large my dislike has turned into utter and complete hatred of the company. I am truly disgusted beyond belief. My point here being is please don’t mistake this post for having ANY support for their company. None. Zero. Zip.
While in full volatile hatred of their company and my immense love for homeless folks, it made sense why multiple friends sent me this youtube clip and urged me to take pictures and accompany them with the hashtag #fitchthehomeless if I saw any locals around town wearing A&F, assuming I would be totally ecstatic about the idea. “Homeless people are getting clothes AND Abercrombie & Fitch are being sent a message!” one exclaimed. Sure, I see their point and it is true. My problem however, lies in the undertones of the other message being sent; that homeless people are the lowest of the low and therefore adorning homeless people in their clothes is obviously the quickest, easiest way to piss off Mike Jefferies, CEO of A&F. Along with the implication that homeless people are needy and therefore should and will wear whatever crap we give them and be thankful. I won’t wear this garbage, but they should, in order to prove my point because they fit the proper stigma to do so.
I am not okay with this.
Please don’t misunderstand me; I pray to God that no one ever shops at Abercrombie & Fitch again. I will never ever ever (EVER!) support a company that assists in the self-esteem suicide our nation seems to be insistent upon being catalyst for, but I urge you to also think of the other ‘other’ here. The one that is a human being without a home, not a social cause or a means to an end. There are very few other people groups I can imagine social media being called upon to overtly typecast for the sake of tweets and instagram pictures, as this project does. Can you imagine how it would go over if you were to say “We’re going to pass out these clothes to Asian people only, to stick it to this guy! We’ll show him! He’ll be so pissed Asians are wearing his clothes!” I’m not sure that would go over too well. I certainly would not back it. So perhaps we should lend the same courtesy to the residents of Skid Row and consider donating things they may actually need…or even want.
Okay, phew. I will now hop off my soapbox. Dangit, it’s high. Can someone assist me with a ladder? Awesome, thanks. [drop the mic]